BECOMING CUSTOMER-CENTRIC: 5 WAYS TO WALK THE TALK
From Entrepreneur By Adrian Davis
Value is defined and created by your customers. Therefore, your approach to value creation must begin with, and be in partnership with, and end with the customer. Adrian outlines three key steps to selling value: (1) Start with the customer, (2) Collaborate with the customer, and (3) Work with your customer.
BECOMING CUSTOMER-CENTRIC: 5 WAYS TO WALK THE TALK
From 360 Connext By Jeannine Walters
Jeannie outlines five key customer-centric ideas and tactics that should be included in any strategic play including (1) Mention customers in your KPIs, (2) Revise your communication’s strategy, (3) Keep investing in employees, (4) Stop shooting the messengers, and (5) Invite your customers into your most important meetings.
CUSTOMER EXPERIENCE IS THE NEW BATTLEGROUND FOR WINNING CUSTOMER LOYALTY
From B2Community By Larisa Bedgood
(B2Community) In the age of the empowered customer, you need your customers more than they need you. Consumers have more options than ever before and access to more products on more channels. Creating loyal brand advocates is no longer a matter of competing on price or product features. More so than ever before, customer experience is the new currency driving loyalty in 2015.
10 WAYS TO KEEP MAKING YOUR CLIENTS HAPPIER AND HAPPIER
From Entrepreneur By Rocco Baldassarre
According to Forest Research, it costs five times more to find a new customer than to retain a current customers. Sometimes, small changes have a big impact on how customers perceive the quality of your service and make the difference between loyalty and high churn rates. Rocco lists ten ways to increase customer retention for service businesses.
THE ULTIMATE LIST OF NET PROMOTER® BEST PRACTICE TIPS
From Genroe By Adam Ramshaw
Note that these tips pretty much apply to any Voice of the Customer or Customer feedback (but not market research) process. So regardless of whether you are using Customer Effort Score, Customer Satisfaction or NPS® you can apply them to your business. For example, NPS is an operational tool, NPS is not just a metric, involve customer facing employees, and create a customer service improvement team.