I highly recommend the following books:

(1) The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries. Eric outlines his lean startup methodology for new companies.

(2) The Thank You Economy - by Gary Vaynerchuk. Gary reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

(3) The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs – by William H. Draper. William provides an up-close look at how the relationship between venture capitalists and entrepreneurs is critical to enhancing the success of any economy.

(4) The Third Screen: Marketing to Your Customers in a World Gone Mobile – by Chuck Martin. Chuck takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.

(5) How the West Was Lost: Fifty Years of Economic Folly--and the Stark Choices Ahead – by Dambisa Moyo. Dambisa offers a bold account of the decline of the West’s economic supremacy. She examines how the West’s flawed financial decisions have resulted in an economic and geopolitical seesaw that is now poised to tip in favor of the emerging world, especially China.